orking with long time client Strack & Van Til, Studio|H2G has developed a new store design for the Chesterton, Indiana location. The directives from the client to were to create a new shopping experience that embodies the Strack & Van Til brand and yet is unique to this specific location. SVT stores are brand focused and unique to each location.
Studio|H2G quickly developed a new store design direction that would immerse the shoppers into the SVT brand. Setting the tone from the start of the shopping trip, lighting for this store on the perimeter is more dramatic. Ultimately, causing shoppers to shop in a more relaxed atmosphere than is more cloesely related to soft goods retail. As each department unfolds in the shopping trip, the shopper is encouraged to discover and shop at their own pace.