Pre-pandemic, it’s no secret that retail as a market sector was and still is in turmoil. We witnessed a lot of talk around where changing consumer desires and behaviors were going and how “retail” could/should respond.
Unfortunately, much of the talk was around small incremental changes. Buzz words and money were both being thrown at the problem. The results we saw were hampered by the continual challenge of keeping the same systems in place for how retail approaches its business. Ultimately, we saw this would never truly allow for new innovative ideas to develop.
How brand owners and developers are structured, compensation structures, hierarchy, silos etc. remain rooted in historical systems that struggle to support new thinking and idea incubation.
It’s important to adjust and adapt short term for survival and yet at the same time, we have a rare opportunity for tremendous innovation - to get to a better place on the other side of this pandemic!
Consider:
Re-organizing the way a brand or retail developer handles internal departmental organization, determining what a brand truly is driven by what is it’s real purpose. In other words, be authentic consumers we gravitate to those with a strong intent and purpose. Looking forward to the innovation!
Julie Dugas
One of the Heads
Studio | H2G