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The Future Is Now... Color!

Around the globe many of us are facing new lock downs and re-newed efforts to work from home if possible. The prolonged presence of the virus continues to entice many to look at their surroundings. Spending so much time at home whether on zoom calls, working at the kitchen table, or the kids doing homework ...everywhere in the house has many looking for ways to make small and big changes to our environments. Often with the goal of positively impacting their well being. How does color play now and in the future?


Samsung Diving Deeper into the Home Samsung as an innovator has been exploring homes, how we live and interact with appliances, technology and the Internet of things for some time.


Tapping into consumers nesting mindset and connection on an additional level to the home environment, Samsung recently entered a collaboration with color and design psychologist Karen Haller to develop a paint palette. The result is a 6 color pallet of interior paint that elicits uplifting emotional responses and elevate the overall aesthetic of a room.


The curated pallets are directly tied to 3 of Samsung’s lifestyle TV’s - the Serif, the Sero and the Frame. There are 2 colors for each of the TV units, one color matches the TV and the other is complimentary.


Samsung's Living Paint


As the pandemic continues to rage on and while there are re-newed hops for a vaccine, we can expect to be living in our new normal for a while longer. Which continues to fuel a connection to color. Recent design conferences and design weeks (this year most often on-line affairs) color played a significant role in new products and new thinking around design. There is a softness to the color pallets seen though out these events.


Many designers are looking to blurring the lines between home and home office, through pieces that can do double duty with unique, think hidden storage, and color.

Pauline Deltour X Established & Sons - London Design week 2020


Objects we interact with or touch daily are also showing signs of color pallets that are soft and designed to soothe.

Quiet Town


From London’s Design Week 2020 - Shoreditch brand SCP’s new collection is directly influenced by time spent in isolation.


Designer Philippe Malouin, enveloping Puffer chair consists of a wooden frame and downfilled cover that resembles a warm coat, which might be made reversible in future.

Phillippe Malouin


While soft earthy colors appear to be prominent for home environments, yellow is definitely having a moment - and that makes me smile. Not because I’m particularly fond of yellow but because it ultimately shows that optimism is human and that makes me hopeful.


Looking forward to more discovery + innovation!


Julie Dugas

One of the Heads

Studio | H2G

I’m one of the heads at Studio | H2G - I’m not a writer (which you may have picked up on quickly!) I am passionate about the business of retail, consumer behavior and trends and dialogue around that thinking.


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